Manuel
Pita Martínez

I'm a marketer with more than six years of experience building brands, launching new products and driving growth at tech startups and fast-scaling companies — usually all at the same time.

My background spans the full marketing spectrum: positioning, GTM strategy, PR & communications, demand generation and lifecycle. But what I find most interesting is the space where brand and culture meet: reading a moment, finding the angle, and turning it into something that earns attention rather than just buys it. That's where I think I do my best work.

I've spent most of my career in proptech and Web3, industries where the product is often first-of-its-kind, the audience is sceptical and trust is the strongest conversion lever. This context has shaped my whole approach to marketing: brand credibility isn't a nice-to-have; it's what makes every other channel work better.

Along the way, I've worked in different kinds of setups, from owning the function end-to-end to leading local strategy within a global team, always hand in hand with Product, Sales, Engineering and more. Because marketing never wins alone.

Based in Barcelona · Spanish native · English full professional